The unprecedented popularity of fantasy cricket gaming apps has made the competition cutthroat. Every fantasy sports app lined up more rewards to preserve or lure new users to their platforms. The momentum of daily fantasy cricket picked up because of the popularity of the recently concluded Premier League. It spread like wildfire across other sports events, such as,
- Rummy card games on the Rummy24 app
- Poker games on PokerLion app
- Football leagues on the 11 Wickets app
Fantasy sports in India offer a captivating and immersive experience for their users. It has become a popular platform in Tier 2 and 3 cities, including rural India. Thanks to mobile network penetration, low data costs, and the high speed needed for online gaming. India is justly poised to have the highest fantasy sports user base globally.
Fantasy Sports in India–Facts you must know
- Data suggests most users belong to the age bracket of 25 to 40.
- People prefer free games on the fantasy sports app for fun and entertainment. Some free games reward users with attractive prizes, including cash. Some free games are for practice to hone gaming skills before the user plunges into the cash game.
- Over 80% of users prefer playing free games on fantasy apps that give prizes, too.
- 20% of the users who prefer the pay-to-play format of fantasy sports have gained or lost money. The average loss is under Rs 10,000.
- People consider fantasy sports non-addictive. The fantasy games have similarities with the actual sports. The logic is that if the counterpart is non-addictive, so are the equivalent fantasy sports. We do not subscribe to this logic, though.
- Fantasy sports companies get their earnings from their subscribers, who spend money on pay-to-play games. Venture capitalists have also invested in some fantasy game startups.
- Some leading companies in the fantasy sports industry can earn profits. Many have shut down their operations because of a low user base and because they cannot achieve breakeven.
- 70% of the users playing on the pay-to-play format have an annual income of over Rs 300,000.
- The surge between 2017 and 2020 in fantasy sports has been dramatic. It redefined the gaming landscape and ecosystem with lucrative and innovative offerings.
- The pandemic worldwide and in India has fueled the FS surge more, as it confined people to their homes.
- The fantasy sports industry expects the surge to hit the 500 million mark by 2025 or even more. Indian has
- India has the highest number of fantasy game users globally, surpassing the fantasy sports users in the USA.
- The compound annual growth rate (CAGR) during 2017–2020 has been phenomenal at 38%.
- During 2017–20, the USA and China clocked a 10 and 18 percent CAGR, respectively.
- Prominent fantasy sports players in India partnered with the country’s leading sports bodies.
- These sponsorships and associations create trust in the users.
- The gaming platforms offer genuine and immersive gaming experiences.
- The Indian FS market is growing at a pace of 31% in FY22, reaching Rs 6800 crore.
- The projection is to reach Rs 25240 crore by FY27, with an expected CAGR of 33%.
- The FS industry expects the number of active users to rise from 420 million in 2022 to 500 million by 2025
KPMG survey on fantasy sports (2019) findings
Play Frequency of the users
- About 75% of the respondents play fantasy sports between 1 and 3 times a week. Most of them play at least once a week.
- About 20% reported playing fantasy sports five times a week.
The age bracket of the users
- Most consistent players fall into the 18–24 and 25–36 age groups. 20% of these users have reported playing 1-3 times a week.
- The 37–50 age bracket reported having a relatively higher engagement, as 50% of the respondents from this age group reported playing FS over four times a week.